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This collection of chapters--written by some of the most important persuasion scholars of our time--represents the scope, depth, and richness of the field of persuasion. With contributions from authors in a wide variety of disciplines, Perspectives On Persuasion, Social Influence, and Compliance Gaining provides readers with a panoramic view of the field, broadening their perspective and understanding of the influence and impact of persuasion in our lives.
- Sales Rank: #809612 in Books
- Published on: 2003-09-19
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x 1.00" w x 7.00" l, 1.30 pounds
- Binding: Paperback
- 400 pages
From the Back Cover
This collection of chapters � written by some of the most important persuasion scholars of our time � represents the scope, depth, and richness of the field of persuasion. With contributions from authors in a wide variety of disciplines, Perspectives On Persuasion, Social Influence, and Compliance Gaining provides students with a panoramic view of the field, broadening their perspective and understanding of the influence and impact of persuasion in our lives. Contributing authors include: Richard Petty, John Cacioppo, James Dillard, Daniel O'Keefe, Michael Cody, Robert Cialdini, Michael Burgoon, Linda Carli, David Buller, Judee Burgoon, and others.
Features:
- Students gain insights directly from those who produced the theories and research, as these top-notch scholars reflect on the development of the theory or research, where it is going, and where it has been.
- The contributors come from multiple disciplines, including communication, psychology, and business, offering students multiple perspectives on the content.
- Introductions to each section provide students with the rationale for student, an appreciation of ethics, an orientation to each chapter, and an understanding of each chapter's contribution to the field.
- Early chapters on conceptualizations of persuasion, the history of the field, and theoretical developments give students the background necessary for understanding what persuasion is and how it functions
- Chapters on both theories of persuasion and the practice of persuasion in multiple contexts help students see the connection between theory and practice.
- Concrete examples of theories and concepts bring the text to life and help students more easily understand the material.
- Chapter on deception enables students to see how one of the most recently researched areas fits into the field of persuasion.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Perspectives on Persuasion, Social Influence & Compliance Gaining
By Jane Jones
Persuasion, Social Influence, and Compliance Gaining was purchased as a secondary text for a college course. It arrived quickly and was about 40% less than a used book in my college bookstore, so I was pleased with the price.
The book was useful in the course as a source of articles for the weekly-required research papers during the course. Some articles in the book were more interesting than others and a couple of the topics we did not cover in our course.
I was pleased with Amazon's price and fast delivery of this textbook.
0 of 0 people found the following review helpful.
Perspectives on Persuasion
By Tracey L. Burton
I choose the rating because the book is very good and gives you different definitions of the word Persuasion. This book is being used for my class COM 323 Persuasion and Argumentation. Lot of information that is helpful and knowledgeable to me. I would recommend this book to other college students.
1 of 2 people found the following review helpful.
This book reads worse than an instruction manual!
By Husky Luvin' Gal
This book is extremely wordy with spelling errors and inconcise wording. There are other Persuasion texts that far exceed this book. Our college required this book. I will be telling them to look to another resource in the future. This book quotes sources from the 1970's. Extremely dated and as uninteresting as an instruction guide to build furniture! Super glad I bought it used, because it's being sold again as soon my class is through.
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