Sabtu, 26 Juni 2010

[H604.Ebook] Download Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit, by Cindy Barnes, Helen Blake, David Pinder

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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit, by Cindy Barnes, Helen Blake, David Pinder

Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.

Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

  • Sales Rank: #1028982 in Books
  • Published on: 2009-11-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .60" w x 6.00" l, .75 pounds
  • Binding: Paperback
  • 256 pages

Review
"With depth of content and relevant case studies this practical book dovetails strongly into The Challenger Sale approach...create your total value proposition first as this provides the baseline from which sales can tailor their Challenger insights for maximum resonance".-- Greg Wilson, European Strategic Development Manager, Canon

"Don't invest in any marketing, go-to-market or customer experience programmes without first taking on board the approaches in this book."-- Les Mara, BPO Head of Europe, HP

"Value propositions are the most useful selling tools marketing has ever created although until now there's been very little advice to help salespeople use them. Here the authors have given us a comprehensive and practical guide that fills a real need."--Professor Neil Rackham, Author of Spin Selling

“Ninety percent of directors don't know what the components of a strategy are (HBR 2008). Even fewer know what a value proposition is, yet it's this which makes the difference between success and failure. At last there is now a practical and very readable book spelling out how to build a value proposition. I commend this book to you.” - Malcolm McDonald, Emeritus Professor, Cranfield University School of Management.



"[A] careful look at value propositions... As a reference guide for salespeople and managers, the book provides valuable information." -- Book News




“Value propositions are the most useful selling tools marketing has ever created, although - up until now - there's been very little advice to help salespeople use them. Here, for the first time, the authors have given us a comprehensive and practical guide that fills a real need.” --Neil Rackham, Author of Spin Selling

About the Author
Cindy Barnes is a product and service innovator and strategic business developer, she gained her practical experience at leading organizations such as Panavision and Capgemini, where she created the value proposition function and led business development. Cindy is the founder and Chief Innovation Officer of Futurecurve.
 Helen Blake is a leading marketer and business developer and has held senior positions in a number of the world's largest consulting firms, including Accenture and KPMG. Helen is the CEO of Futurecurve.
 David Pinder is a leading communications specialist. He has worked in sales and marketing roles with Procter & Gamble, Hertz Corporation and Forte Hotels, and now provides value-creating business writing support for some of the world's leading companies, including Accenture.

Futurecurve is a leading advisory company that helps organizations discover, create and build market-facing value. Visit Cindy and Helen at futurecurve.com.

Most helpful customer reviews

0 of 0 people found the following review helpful.
A book about Value Proposition that will add value through many reads
By Sam Klaidman
In the introduction to this book, and in Chapter 1, the authors set the stage for the rest of the story by talking about what a value proposition (VP) is and is not. Unfortunately for me, I had been so brainwashed that I still thought that a VP was what I now know as a positioning statement. A VP is different: a detailed plan “describing the value experience that you deliver” from the customer’s perspective.

Once I got the crap out from between my ears I was able to sink my teeth into the book and go crazy with my highlighter. I expect you will have the same reaction when you start reading.

The VP is a document which describes in detail how your customers will experience the use of your products and services, how your employees will be motivated to deliver these experiences, how the organization must be aligned to do all this quickly and economically, and how the complete message will be communicated to all stakeholders; customers, prospects, employees, owners and suppliers. Getting all this right is a serious piece of work. Fortunately, our authors recognized this when they wrote this book.
The book’s organization walks us through the whole VP creation process. They start with analysing the market and end with a fully developed plan which includes the frequently missing implementation section.

To make the VP creation process easier for us, the authors include a broad selection of figures, comparison tables and my favorite – lists of sample questions so we can begin all the necessary conversations with a group of targeted questions which will lead to follow-up questions which will eventually lead to us getting the actionable insight we need to move ahead.

BTW: one of the last steps, discussed in Chapter 12, is the creation of the positioning statement. It took over half the book to get there!

I can’t imagine anyone reading this book and not coming away with a lot of incredible insights. And the subject is so broad and deep that I am sure that when I reread this book next year I will feel as though my time was well spent and I learned a number of new things.

0 of 0 people found the following review helpful.
Excellent book.
By David W. Gray
Excellent, detailed, descriptive, actionable. Cindy Barnes is an expert, and it shows. Very useful book.

0 of 0 people found the following review helpful.
Five Stars
By George Larsen
Most simplest and most concise book on the Customer Value Proposition.

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Kamis, 24 Juni 2010

[J938.Ebook] Ebook Free Human Parasitology, Third Edition, by Burton J. Bogitsh, Thomas N. Oeltmann, Clint E. Carter

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Human Parasitology, Third Edition, by Burton J. Bogitsh, Thomas N. Oeltmann, Clint E. Carter

Human Parasitology emphasizes the medical aspects of the topic, while incorporating functional morphology, physiology, biochemistry, and immunology to enhance appreciation of the diverse implications of parasitism. Bridging the gap between classical clinical parasitology texts and traditional encyclopaedic treatises, Human Parasitology appeals to students interested not only in the medical aspects of Parasitology but also to those who require a solid foundation in the biology of parasites.

*Updated and expanded reference section
*New chapter on Immunology
*Additional SEM and TEM micrographs
*Professionally drawn life cycle illustrations
*Addition of “Host Immune Response” section for each organism

  • Sales Rank: #1275007 in Books
  • Published on: 2005-03-11
  • Original language: English
  • Number of items: 1
  • Dimensions: .97" h x 7.43" w x 10.37" l, 2.27 pounds
  • Binding: Hardcover
  • 488 pages

Review
"There are few textbooks for students studying medical parasitology. This up-to-date third edition is easier to read than many, making it a viable option for upper-level students."
-Martha Gentry-Nielsen, PhD, Creighton University School of Medicine

"There are few textbooks for students stuyding medical parasitology. This up-to-date third edition is easier to read than many, making it a viable option for upper-level students."
-Martha Gentry-Nielsen, PhD, Creighton University School of Medicine

From the Back Cover
Human Parasitology, Second Edition, provides succinct coverage of the ways that human parasites illustrate myriad aspects of the biology of parasitism. Intended for a one-semester course, this thoroughly revised text includes updated references to primary research, new chapters on parasites that afflict AIDS patients, new illustrations, and coverage of emerging and increasingly important parasites such as Cryptosporidium and Cyclospora. Intended to appeal to a wide variety of students in the health professions, as well as to biology students in related disciplines, this comprehensive yet compact book will be useful as a reference both in and out of class.

About the Author
Burton J. Bogitsh received his undergraduate education in biology at New York University (University Heights) and his graduate education at Baylor University (M.A.) and the University of Virginia (Ph.D.). He is currently Professor Emeritus of Biological Sciences at Vanderbilt University. He has authored more than 100 publications in the area of parasitology and has co-authored a textbook in General Zoology. He is an associate editor of the Journal of Morphology, co-editor of Volume 2 of the Microscopical Anatomy of Invertebrates, and has contributed many chapters to numerous edited volumes on parasitology. His research interests are in the ultrastructural localization of enzymes in helminths with a primary focus on the digestive tracts of trematodes.

Dr. Carter received his B.A. and M.A. degrees in biology at Loma Linda University and his Ph.D. degree at the University of California at Los Angeles. He is currently a Professor Biological Sciences at Vanderbilt University. He has authored more than 70 publications with a primary focus on the biochemistry and immunology of parasites. He has contributed chapters in several edited volumes such as The Biology of the Tapeworm, Hymenolepis diminuta, and has served on the editorial board of the Journal of Parasitology. His current research interests are centered on the host-parasite interactions of the causative agent of Chagas’ disease, Trypanosoma cruzi.

Most helpful customer reviews

12 of 12 people found the following review helpful.
CONCISE; WITH A WIDE PARASITOLOGY SCOPE
By reviewer
This "Human Parasitology" text provides a balanced introductory view, as it concerned the interactive association between various parasites and their hosts. Its concise and reader-friendly format is a big plus: as it ensured that anyone who reads it will understand the message.
This book is clinically relevant. Its carefully selected contents were designed in such a way that will appeal to students of Zoology, Medicine, Veterinary medicine, Microbiology, Medical laboratory science, and Agriculture.
Discussed in details are various intestinal parasites like: Nematodes, Cestodes, and Trematodes. It also took care of many pathogenic protozoa like: Plasmodium and Entamoeba species. And, there are well-written chapters, which thoroughly analyzed both the Laboratory Diagnosis of Parasitic Diseases and the capabilities of various Antiparasitic Agents.

1 of 1 people found the following review helpful.
so helpful
By Katy G.
this book helped me get an A in my parasitology class! is a great book and very easy to read. unfortunately, there aren't many pictures that are in color. but, regardless, i would highly recommend this book for anyone taking parasitology!

0 of 0 people found the following review helpful.
A good book, but colorless.
By omar younis
Have studied it in first level of medicine, and later Bought it, cqn be a good book, things related to parasites are well-explained..

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[U544.Ebook] Download Ebook Fair of Speech: The Uses of EuphemismFrom Oxford University Press

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Fair of Speech: The Uses of EuphemismFrom Oxford University Press

Can a bomb ever be "clean"? Are we relieved to be warned that there will be an "odor" when once we were told that something would "stink"? Or, to put it another way, when is a euphemism a mark of good taste and when is it a sign of verbal obfuscation?
To answer such questions, D.J. Enright invited sixteen distinguished writers to ponder and explore the ubiquitous phenomenon of euphemism. The result is a delightful and provocative collection that not only includes general reflections on euphemism and its history but also treats such specific categories as sex, death, and other natural functions; politics; the language of the great Christian texts; euphamisms spoken to and by children; the law; medicine; office life; and the jargon of official spokesmen, military communiques, and tyrants. Such writers as Diane Johnson, Robert Nisbet, John Gross, Robert Burchfield, and Joseph Epstein bring a variety of perspectives and sensibilities to bear on these topics.
Because euphemisms are so intimate and integral to our thinking, any study of them is bound to throw light on the human condition, both past and present. In these essays, humor jostles horror and the homely alternates with the farfetched. Taken together they form an eloquent and often amusing testament to the richness of the subject.
About the Author:
D.J. Enright is a noted English poet and critic. He recently compiled and edited The Oxford Book of Death.

  • Sales Rank: #3831686 in Books
  • Published on: 1985-06-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.75" h x .81" w x 5.63" l,
  • Binding: Hardcover
  • 225 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Worth a read!
By Mark Nenadov
An academically substantial, and yet non-boring set of essays looking at how euphemisms pervade and characterize every aspect of human life. There are some true gems in here. Most of it is delightful to read and you get the sense that, while the authors are at the top of their game, they are stretching back a bit on the easy chair and having some fun. It's quite well written. Which is good, because the last thing you want is a book about language which is, well, poorly written and shows no mastery of language.

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Rabu, 16 Juni 2010

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Germany and the Causes of the First World War (Legacy of the Great War), by Mark Hewitson

How can we understand what caused World War I? What role did Germany play? This book encourages us to re-think the events that led to global conflict in 1914.Historians in recent years have argued that German leaders acted defensively or pre-emptively in 1914, conscious of the Reich's deteriorating military and diplomatic position. Germany and the Causes of the First World War challenges such interpretations, placing new emphasis on the idea that the Reich Chancellor, the German Foreign Office and the Great General Staff were confident that they could win a continental war. This belief in Germany's superiority derived primarily from an assumption of French decline and Russian weakness throughout the period between the turn of the century and the eve of the First World War. Accordingly, Wilhelmine policy-makers pursued offensive policies - at the risk of war at important junctures during the 1900s and 1910s. The author analyses the stereotyping of enemy states, representations of war in peacetime, and conceptualizations of international relations. He uncovers the complex role of ruling elites, political parties, big business and the press, and contends that the decade before the First World War witnessed some critical changes in German foreign policy. By the time of the July crisis of 1914, for example, the perception of enemies had altered, with Russia - the traditional bugbear of the German centre and left - becoming the principal opponent of the Reich. Under these changed conditions, German leaders could now pursue their strategy of brinkmanship, using war as an instrument of policy, to its logical conclusion.

  • Sales Rank: #631982 in eBooks
  • Published on: 2014-03-04
  • Released on: 2014-03-04
  • Format: Kindle eBook

Review
We should be extremely grateful to Mark Hewitson for providing such an expertly judicious, admirably lucid guide to the variety of explanatory contexts intersecting in the final crisis that produced Germany's entry into the First World War. Geoff Eley, University of Michigan, in EHR (April 2006) His work is a valuable contribution to the field, for it always treats issues exhaustively covered elsewhere from a slightly different angle that makes them appear different than they had before. Nathan N. Orgill, H-German

About the Author
Mark Hewitson is Lecturer in German Politics and History at the University College London, UK.

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2 of 4 people found the following review helpful.
Germany’s Irresponsible Road to War
By A. A. Nofi
A summary of the review on StrategyPage.Com:

'Dr. Hewitson (University College London) looks at German domestic and foreign policy in the decade or so before the Great War and finds not “guilt” but much irresponsibility, a failing shared somewhat by most of the Great Powers. Opening with a review of historiography on the subject since Fritz Fischer’s "Germany's Aims in the First World War", Hewitson discusses the roles played by various communities in Germany in developing the political and military decision making that led to the disastrous “blank cheque” of 1914. He examines how often divergent groups (e.g., industrialists, nationalists, parties from left to right, the general public, military institutions and planners, imperialists, and more) gradually came to perceive Germany as being “encircled” by her enemies, losing face and influence. Hewitson points out that from the 1905 First Moroccan Crisis, Germany increasingly resorted to a policy of “brinkmanship,” pushing her enemies to the edge of war in successive crises in the hope of making political or diplomatic gains, only to come away second best in the resulting multi-national conferences, which seemed to depress German influence. So in 1914, perceiving that there was what we today would call only a small “window of opportunity” to assert herself by force before French and Russian military power became overwhelming, Germany resolved to hang tough once again, and the Great War broke out. This is an essential work for anyone interested in the origins of the war.'

For the full review, see StrategyPage.Com

9 of 21 people found the following review helpful.
Detailed Analysis of the Start of World War I
By John Matlock
It seems like history constantly gets re-written to remove any blame from anybody: contrarian or revisionist historians now claim the Holocaust never happened, Japan doesn't teach their young folk anything about the Rape of Nanking. German historians blame everyone but themselves.

Let's face it, the countries of Europe have a history of going to war with each other just to see who gets to be the boss of more territory. In the 1800's von Bismarck was able to play off many parties to create a German nation from the city states and to gain territory from various neighbors. After his death a series of much less competent individuals tried to continue his policies. They pushed too far, the world pushed back, and somewhere around ten million people died.

This book does an excellent job of analyzing the actions of the Reich Chancellor, the German Foreign Office and the Great General Staff as they bumbled along. They wanted a short and victorious war (how often this seems to be what people who start wars want). They got a war that they simply couldn't understand, and began a century of warfare.

This book is an anchor that points out what these people did, not what some people would have you believe.

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Senin, 07 Juni 2010

[Z906.Ebook] Ebook Free The Kelalis-King-Belman Textbook of Clinical Pediatric Urology, Fifth EditionFrom CRC Press

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The Kelalis-King-Belman Textbook of Clinical Pediatric Urology, Fifth EditionFrom CRC Press

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The Kelalis-King-Belman Textbook of Clinical Pediatric Urology, Fifth EditionFrom CRC Press

The most established, internationally acclaimed textbook on the subject of pediatric urology, this completely updated fifth edition is published on the thirtieth anniversary of its original launch.

Totally revised, and with all-new editors who are at the forefront of clinical and surgical research in pediatric urology, The Kelalis-King-Belman Textbook of Clinical Pediatric Urology presents state-of-the-art of knowledge and common sense practice in all areas of clinical pediatric urology, from diagnosis to treatment. Clinical in orientation and practical in presentation, it covers every disorder and disease, diagnostic method and appropriate treatment in pediatric urology from the embryo onwards.

Expanded to cover the latest developments in technology and surgical technique, each chapter is lavishly illustrated with photographs and medical artwork. All in a single, easily accessed volume, tables, graphs and charts lend further support to the detailed and comprehensive text, therefore making this a useful and informative reference for residents and specialists alike.

  • Sales Rank: #2643726 in Books
  • Published on: 2007-01-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.45" h x 2.55" w x 8.67" l, 8.84 pounds
  • Binding: Hardcover
  • 1424 pages

About the Author
Children's Hospital Pittsburgh, Pennsylvania, USA Children's Hospital of Philadelphia, Pennsylvania, USA Hospital for Sick Children, University of Toronto, Canada

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0 of 0 people found the following review helpful.
Four Stars
By liesbeth
Perfect condition

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Rabu, 02 Juni 2010

[D548.Ebook] PDF Ebook Alley Cat Rescues Guide to Managing Community Cats, by Louise Holton

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Alley Cat Rescues Guide to Managing Community Cats, by Louise Holton

Recipient of a Certificate of Excellence from the Cat Writers' Association, this handbook compiles scientific research and 40 years of hands-on experience working with feral cats to put the rumors about predation and health risks to rest, while providing a real and practical solution for humanely managing and reducing feral cat numbers. Long-time cat advocate and Trap-Neuter-Return (TNR) pioneer Louise Holton has written a comprehensive source of information about feral cats, including their biology, instincts, and health needs, as well as a step-by-step guide to managing a colony of outdoor cats. For too long, animal control agencies have utilized catch-and-kill to control outdoor cat populations to no avail. Whereas TNR programs have proven effective at reducing cat numbers, dramatically cutting costs and time, along with preserving innocent life. Within these pages, you will find an abundance of scientific evidence to support TNR as the most effective method for managing outdoor cats, along with a how-to guide for safely implementing your own successful TNR program. Community cats need our help now more than ever, and with Alley Cat Rescue's Guide, you will have the necessary tools to make a lasting difference in your neighborhood and the world.

  • Sales Rank: #155921 in Books
  • Published on: 2015
  • Format: Unabridged
  • Number of items: 1
  • Binding: Paperback
  • 235 pages

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19 of 20 people found the following review helpful.
A professional, well-written guide
By Big Reader
This is a professionally written, helpful and well-documented guidebook for individuals, organizations and governmental bodies interested in learning more about TNR. It's undeniable that TNR is an emotional issue -- people committed to saving cats via TNR will love this book while people opposed to TNR for whatever reason will hate it. But pretty obviously, its targeted audience is one that's considering implementing proven strategies like TNR to resolve the cat overpopulation problem, and when viewed in that way, this book is a practical and invaluable resource. It's written by an award-winning writer, Louise Holton, the president and founder of Alley Cat Rescue Inc. and the co-founder of Alley Cat Allies, from her deep reservoir of experience and success with feral cats.
--Fran Pennock Shaw

15 of 17 people found the following review helpful.
Alley Cats Has The Best Resources, I Encourage Everyone To Learn Rescue
By JBGAL
Statistically, over 4 years of TNR in any given community has shown phenomenal results in helping to lower the population of unwanted cats, as well as getting communities involved to have fun together and do this great service! Any one that says the "science" does not work, are unfounded and need to understand why it works, and to also view statistical data that is reliable, not read from haters on the net. They also need to know that all small animals populate and have larger predators, therefore blaming cats for all the problems of the world is unfair, to please duly note that cats often get the smaller rodents, the ones that spread vermin. (Google Disney feral cats) If communities help with TNR, it DOES help the ecosystem and all that is involved. To sit back and do nothing is why there could be any problem, so people need to blame themselves, not any of the animals or even other people that TNR. This is entirely a community service to you conducted by volunteers that help you 24/7, but I guarantee you, they need you to reciprocate by joining them! Alley Cat provides the standard that EVERYONE can use. Just go to Facebook and find your local cat rescues and volunteer in this adventure, I promise you if you read this book and get with these people, that you will be hooked. There is so much to learn and appreciate about the people who do this and these sentient creatures. ~ Rutherford County, TN Animal Rescue/Foster Group on Facebook

13 of 14 people found the following review helpful.
A great resource. Should be a must read for everyone ...
By Jeanne
A great resource. Should be a must read for everyone - those who care for these cats and promote TNR and those who still believe the false "science" about them.

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Selasa, 01 Juni 2010

[L377.Ebook] Free Ebook Managerial Economics: Economic Tools for Today's Decision Makers, by Paul G. Keat, Philip K. Y. Young

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Managerial Economics: Economic Tools for Today's Decision Makers, by Paul G. Keat, Philip K. Y. Young

For undergraduate courses in Managerial Economics and first-year MBA students in departments of Economics and Finance. This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press-including numerous international examples-are incorporated into the chapters to reinforce the connection between economic and real business situations.

  • Sales Rank: #3749645 in Books
  • Published on: 2000-01-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.23" h x 7.80" w x 9.50" l, 2.63 pounds
  • Binding: Hardcover
  • 656 pages

From the Publisher
One of the most distinctive feature of this text is a running case study that traces the decision-making processes of a single firm. This creates a vivid, dynamic business setting for coverage of microeconomic theory and the tools of quantitative analysis used in management decision making. Each chapter begins with a problem confronting the management of "Global Foods," a hypothetical corporation competing in the soft drink industry. With this case situation as a backdrop, students readily grasp how economic principles developed throughout the chapter relate to everyday business activity. In addition, actual business examples from the popular press--including many international examples--are incorporated within chapters to reinforce the connection between economic concepts and business problems.

From the Back Cover
This books presents readers with a unique and distinctive case study running throughout each chapter, focusing on the decision-making processes of a hypothetical company. The dynamic business setting that is the hypothetical "Global Foods" provides an interesting backdrop for the discussion of microeconomic theory and the tools of quantitative analysis used in management decision-making . Also covered by the authors are topics such as supply and demand, forecasting, cost, special pricing practices, and the role of the government in the market economy. For small business owners or large company management players who want to relate economic concepts, principles, and theories to their everyday business activity.

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0 of 0 people found the following review helpful.
One Star
By jaime carreon
book in good condition and the correct edition. Completely satisfied.

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